Chips Ahoy!® Cookies

The secret of Chips Ahoy!.

Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963.

Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, chewy, and candy-blasts; each can be identified by variations in the color of the package. For example, Chips Ahoy! original has blue color packaging.

Chips Ahoy! has celebrated its 60th anniversary in the marketplace, standing out as a Mondelez International-owned cookie that is gaining considerable attention from Generation Z consumers. This demographic is looking to enjoy indulgent moments accompanied by products that appeal to them.

The popularity of Chips Ahoy! among young people, combined with a growing interest in snacking among the general population, has positioned this brand as one of the fastest growing within the Mondelez portfolio globally.

However, around 2019 and during the early stages of the COVID-19 pandemic, the company deepened its analysis of the brand, recognizing its potential to more effectively reach consumers. In 2022, a business intelligence and market research firm called Morning Consult included Chips Ahoy! in its prestigious list of Generation Z’s 25 favorite brands.