Lu® TUC Crackers

We bake with passion and you can taste it!.

TUC crackers’ history begins in 1958 in Belgium when Mr. Parein, who owned a small confectionery company in Belgium, travels to the U.S. to learn how to produce the salty biscuit called a “cracker”. While returning to his native Belgium, Mr. Parein was already considering possible names for a new cracker product he would produce.

It’s said he decided to use the initials T.U.C. after seeing the name “Trade Union Corporation” in a newspaper. Available in over 50 countries around the world, TUC biscuits are rich in grains and are baked, rather than fried – and their light and crispy texture lends a unique taste.

TUC is a brand of salted octagonal golden-yellow crackers, comparable in taste to Ritz crackers. The TUC brand originated in Belgium, and belonged to French company LU. Nowadays, TUC crackers are owned by Mondelez International, which markets the brand in mainland India, while Valeo Foods’ Jacob Fruitfield Food Group produces TUC crackers for markets in Europe, Asia, North America, and North Africa.